Privacy Policy

This Privacy Policy explains how Traditional Mead UK (“we”, “us” or “our”) handles personal information when you visit traditionalmead.uk (the “Website”).

1. Information we may collect

Information you provide

If you contact us or use an interactive feature, we may receive information you choose to provide, such as your name, email address and message.

Information collected automatically

Our hosting, security, analytics and advertising services may receive technical and usage information such as your IP address, browser and device type, referring page, pages viewed, approximate location, and the date and time of your visit.

2. Cookies and similar technologies

The Website and third-party services used by it may use cookies, pixels, local storage or similar technologies. These can be used to operate the Website, measure usage, prevent fraud, remember preferences, show or measure advertising, and attribute purchases made after following an affiliate link.

You can control or delete cookies through your browser settings. Blocking some cookies may affect how the Website or third-party services work.

3. Analytics and advertising

We may use Google Analytics to understand how visitors use the Website. Google may process technical and usage data under its own privacy terms.

We may also use Google AdSense to display and measure advertisements. Google and its partners may use cookies or similar technologies to provide, personalise and measure advertising, subject to applicable consent requirements and Google’s own privacy terms.

For more information about how Google uses information from sites that use its services, see Google’s privacy and terms information.

4. Affiliate links

Some links to retailers are affiliate links. If you follow one and make a qualifying purchase, we may receive a commission at no additional cost to you. Affiliate links may include referral parameters, and the retailer or affiliate network may use cookies or similar technologies to record the referral and attribute a purchase.

Affiliate partners and networks used by the Website may include Amazon Associates, Awin and Adtraction. Those organisations process information under their own privacy policies and determine the duration and operation of their tracking technologies.

See our Affiliate Disclosure for a plain-language explanation of these relationships and the required Amazon Associates statement.

5. Why we process information

Depending on the circumstances, we may process personal information:

with your consent, where consent is required;
for our legitimate interests in operating, securing, measuring and improving the Website, provided those interests are not overridden by your rights;
to take steps at your request or perform a contract; or
to comply with a legal obligation.

You may withdraw consent at any time where processing relies on consent. This will not affect processing that occurred before withdrawal.

We may share information with service providers that help us host, secure, analyse, advertise or operate the Website, and with retailers or affiliate networks when you interact with their links or services. We may also disclose information where required by law, to protect legal rights, or as part of a business transfer.

Third-party websites are governed by their own privacy policies. Following an external link takes you to a service we do not control.

7. International transfers

Some service providers may process information outside the United Kingdom. Where required, appropriate safeguards should be used for international transfers, such as an adequacy regulation or approved contractual protections.

8. Data retention and security

We keep personal information only for as long as reasonably necessary for the purposes described above, including legal, accounting, security and dispute-resolution requirements. Third-party providers apply their own retention periods.

We use reasonable technical and organisational measures to protect information, but no internet transmission or storage system can be guaranteed completely secure.

9. Your data protection rights

Depending on the law that applies, you may have rights to:

access personal information held about you;
correct inaccurate or incomplete information;
request deletion or restriction of processing;
object to processing based on legitimate interests or to direct marketing;
receive certain information in a portable format;
withdraw consent; and
complain to a data protection authority, including the UK Information Commissioner’s Office.

These rights may be subject to legal conditions or exceptions. To make a request, contact us using the address below.

10. Children’s privacy

The Website concerns alcoholic drinks and is not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us.

11. Changes to this policy

We may update this Privacy Policy. Material changes will be posted on this page with a revised date.

12. Contact

For questions or requests about this Privacy Policy, email privacy@functionalprogramming.co.uk.

Last updated: 13 October 2026